FREE Starbucks Coffee with VIA Taste Test

I keep seeing this deal online, but I keep forgetting to post it (I'm going to blame that on my cold and not on my aging mind!):

October 2- October 5 stop by any Starbucks in the US to do a taste test of their new VIA Ready Brew Coffee. Participants will taste Columbia Starbucks VIA next to fresh brewed Pike Place Roast. Just for taking the challenge, you will receive a coupon for a FREE Tall brewed coffee on your next visit and a $1 coupon for VIA Ready Brew. See here for the official press release.

If you are a Starbucks coffee drinker, this sounds like a great deal!